Our Values | Creative Freedom, Open Minds, Good Energy, Design Flow
This code of practice describes how we value the work we do, the people we work with, and the opportunities we are trusted with.

Nothing happens without a great team
The Firebelly core team is intentionally lean, but we utilise a vetted list of talented contractors and specialists when required
The Founder's Story
Andy Scarth is the Founder of Firebelly. It all started in 2017 after Andy became disillusioned with his creative purpose. His passion for design was lost somewhere in the vacuous space of business. He was searching for a new and inspiring career journey. After consulting friends, family, ex-colleagues and business associates, the instruction was clear.... "just start your own design agency mate".
Ok fine, but the company name needed to be a daily affirmation that would keep that 'fire in the belly'. And there it was... Firebelly was born.
As the years went by, Firebelly developed a natural alignment with health brands. We saw an opportunity for Firebelly to ignite creative energy to make the healthcare industry more inspiring, humorous, edgy and modern.
At the helm, Andy brings over 25 years experience in the creative industry. He has delivered solutions for various international brands; Bayer, Cadbury, Carlsberg, KPMG, NHS, Proctor & Gamble to name a few... alongside helping multiple start-ups and SMEs with brand and marketing outputs.

Firebelly combines big agency experience with entrepreneurial energy. We’re well known for taking on complex and unusual projects that require intelligent thinking and smart design.
The Firebelly promise is to offer clients creativity that is tailored to their objectives or current situation – no cookie cutters here. Our model is built around being flexible, collaborating with experts, and demonstrating true love for creativity.
Based in Southwest London, our design studio is multi-disciplined, international, and highly awarded.





















