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The Power of Two

Burway is an independent communications and integrated marketing consultancy advising clients across the private markets ecosystem. Our advice provides a competitive edge in mobilising capital, originating opportunities, attracting talent, creating value and building stakeholder trust.​


Firebelly is a design studio that delivers world-class branding, websites and marketing for clients in multiple sectors. Our creative standards are high, communication is clear, and we work with a strategic mindset to produce solutions that makes a genuine difference.

Burway X Firebelly Image
Burway X Firebelly Image


Burway X Firebelly Logo

We help our Private Equity partners build better brands

Burway X Firebelly fire infinity
We Believe in Big Ambition and Better Alternatives

The Burway X Firebelly collaboration offers a rare combination of deep private markets experience with blue chip creative capability.


From supporting first time funds with their messaging and design, to reinvigorating the visual identity and reinventing the positioning of established General Partners – we help build recognised, respected and relevant brands. 

Burway X Firebelly Image 2

Reputational Risk Analysis

Brand Strategy 

Brand Imprementation

Core Messaging + Tone-of-voice

Logo Design + Visual Identity

Standards + Guidelines

Brand / Website Audits



Media Relations

Corporate Communications

M&A Communications

Investor Relations

Issues & Crisis

Contingency and Resilience

Media Training

Stakeholder Mapping


Thought Leadership

Content Creation

Digital Marketing + Video

Website Design + Management

Presentation Templates + Training

Event and Expo Support

Conference + AGM Support

Printed + Digital Collateral

John Thompson
Andy Scarth
John Thompson

Founder and Managing Partner at Burway.

John has been immersed in private markets for nearly two decades, advising GPs, LPs and Family Offices. Since founding Burway he has advised numerous GPs, Advisors, Investors and Portfolio Companies on brand strategy and execution.  Previously, John was the Global Head of Brand & Communications for Actis, a leading global investor in sustainable infrastructure. Prior to Actis, he worked at Edelman, Fleishman Hillard and Bell Pottinger.

Andy Scarth

Founder and Managing Director at Firebelly. 

Andy has over 25 years experience in the creative industry. Starting out in New Zealand, now residing in England – he has delivered solutions for various international brands; Bayer, NHS, P&G, KPMG, Carlsberg, Cadbury to name a few... Before Firebelly, Andy worked for well known agencies like Saatchi & Saatchi, VCCP and Geometry Global. Today, Andy cherishes the independence of running his own design practice. Firebelly is based in London.

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