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YouLook is a digital video on demand service, free of charge to its users, and supported by advertising (known as an ‘AVOD’). It is the UK’s first independent AVOD service, aiming to appeal to a wide range of different audience groups and enthusiasts.


YouLook curates content into specially-themed groupings, where viewers can explore, and ‘look’ for something that’s just right.

FireBelly partnered with YouLook at the very beginning of the creative journey, helping create a vibrant, diverse and engaging brand platform that delivers fantastic content.

OUTPUTS: Branding & Collateral
  • Brand Design & Identity

  • Brand Narrative and Values

  • Sizzle

  • Investor Slide Deck

  • UI / UX Direction

  • Animation and Idents

YouLook-Colour stripe pattern
YouLook-Colour stripe pattern
You Look Graphics

The 'O' graphic from the YouLook logo is used to great effect, becoming a portal to new content and to present ways to create various Idents – as shown below


Home page Dark theme

FireBelly took YouLook on a strategic journey and fleshed out key brand pillars / values; Rediscovery. Chance. Empathy. Principled. From this the Big Brand Idea and company tagline "Rediscover Television" was developed to present the company proposition in one hit.

The brand identity and design system is inspired by the classic TV test pattern, with a spectrum of colour and stripes. The fun colour palette helps create programme categories and the stripes have been used to reveal and transition from imagery and branding. 

Design UI example
template pattern

YouLook Investor Deck

design example 2
design example 3
design example
YouLook-Colour stripes

Andy from Firebelly came up with the concept and designed a wonderful and distinctive brand identity for YouLook, our free TV streaming service. He has a natural feel for brands, and his design work comes from a place that is totally authentic to the ideas and the people behind the company. It is such a pleasure dealing with him and the entire team at Firebelly, who manage to be both incredibly responsive to clients’ needs and articulate about brand integrity. I would work with him again at any opportunity!

David Smyth ~ Founder of YouLook, CEO at Beyond Rights

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