CHANELLE PHARMA'S RHEUMOCAM
AWARD-WINNING ANIMAL HEALTH CAMPAIGN
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Manufactured by Chanelle Pharma, Rheumocam achieves effective relief from pain and inflammation in a wide range of clinical scenarios and animal species. It is a veterinary product available on prescription only. It contains the active substance meloxicam.
Chanelle Pharma is Ireland’s largest manufacturer of generic pharmaceuticals for human and animal health, employing over 700 people in Ireland, UK, Portugal and Jordan.
“The Firebelly crew have been one of the main factors contributing to our success in the vet pharma industry across the UK and Ireland. Their concepts are striking, edgy and consistently hit the right notes with our target audiences. Their attention to detail, speed, customer service and creativity are streets ahead of any other agency I have dealt with. On top of it all, they're really lovely people too!.”
CIARAN LENEHAN – TECHNICAL SPECIALIST
CHANELLE PHARMA
SUBSTANTIAL GROWTH AND BRAND AWARENESS FOR RHEUMOCAM
Rheumocam continues to achieve substantial growth in awareness and sales through the impactful ‘Freedom to Move’ marketing campaign launched in 2020. The campaign is the centre-point for all product communication, providing a clear identity and consistent messaging.
Huge increase in sales following campaign launch.
Marketing Campaign Winners at 2021 VMA Awards.
Appeals to multiple trade audiences.
One cohesive campaign for large, equine and companion animals.
Instantly recognisable with great brand awareness.
As the campaign has evolved, it incorporated CPD modules, guidance dosage charts, Lunch and Learn events, and product enhancements informed by customer insights. These updates follow the initial awareness-building phase, focusing on educating users and ensuring proper brand usage.
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THE CHALLENGE AT HAND
Rheumocam achieves effective relief from pain and inflammation in a wide range of clinical scenarios and animal species; cattle, pigs, horses, cats and dogs. Importantly, the product must only be prescribed by a veterinary professional. The big challenge is each species has a different vet specialist, meaning we needed to design a campaign solution that has true flexibility. We had to create a key visual style that could tailor to specific audience, or conversely show the diverse breadth of this brilliant product.
A CHEEKY AND CREATIVE SOLUTION
Our concept “FREEDOM TO MOVE” shows animals dancing, prancing and leaping without pain or stress. This key visual can then be adapted to suit different media spaces, animal focus and therapy topics, and was pushed to a full programme of marketing outputs.
Advertising
Digital Marketing
Trade Events
Brochures and Collateral
Winning the VMA's Marketing Campaign Award in 2021 was the icing on the cake. A truly successful creative project that continues to run strong in 2024 and beyond.
VARIOUS OUTPUTS COMPLETED FOR RHEUMOCAM
Marketing Strategy
Creative Concepts
Campaign Solution
Logo Refinement
Print Advertising
Copywriting
Digital Banners
Print Collateral
Trade Stand Graphics
Our reputation as a genuine and thoughtful, strategic creative partner makes for collaborative design solutions that resonate with all key stakeholders. I guess we’re less ‘agency’, more so an ‘in-house creative team’ that wants you to make constructive and creative choices for your business.
Give your health product a lift!