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KRKA FleaScreen COMBO Campaign


Brand Design, Packaging, Promo Film, Print & Digital Marketing, Brand Guidelines, Instore Display Units

The FleaScreen Combo product was brought to market in 2019 by KRKA UK to give pet owners more choice to combat parasites.

FireBelly developed the brand and packaging from the ground up. We created a shield-like logo, illustrative pet icons and unique colour scheme for a dynamic packaging set.

When it came to brand comms, our idea was to introduce Buddy & Bella, a cheeky pet duo who told their daily story about staying healthy. This platform provided a fun brand narrative and education along the way.

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