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FireBelly partnered with Krka UK Ltd to help lift the profile of the brand amongst the veterinary community. Krka has a strong presence in mainland Europe and is looking to creep into the UK market with an element of 'stealth-mode'.
The Krka imagery use the natural markings of animals and blends them into the background making a camouflage image. This visual trick aligns with the brand’s objective to get noticed and remembered as a sophisticated and reputable pharmaceutical business.
KRKA sales increased over 300% since engaging with Firebelly.