FireBelly partnered with Krka UK Ltd to help lift the profile of the brand amongst the veterinary community. Krka has a strong presence in mainland Europe and is looking to creep into the UK market with an element of 'stealth-mode'.
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The Krka imagery use the natural markings of animals and blends them into the background making a camouflage image. This visual trick aligns with the brand’s objective to get noticed and remembered as a sophisticated and reputable pharmaceutical business.
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Communication Strategy
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Brand Manifesto
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Marketing Campaign Theme
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Website
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Sales Collateral
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Advertising
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Trade Stand
Inspired sales team / Clear brand message / Consistent marketing strategy / Simple pricing collateral
Advertising / Trade Expo Stand / Responsive Website / Web Game and Competition / Printed Collateral
GfK Data 2018
I worked with Firebelly for four years, developing the Krka brand identity and believe that it was one of the most successful company launches in the UK veterinary industry and definitely set Krka on its way to recognition and growth.
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Firebelly take time to understand the objectives and strategy for campaigns which reflects in the communications they provide.
Andy is great to work with, is intuitive and works in partnership. I’d recommend Andy wholeheartedly for his creative and strategic approach to communications.
Sabrina Jordan ~ Marketing Manager Krka (2017-2021)