LEOA's vision is to create an environment where any woman has the confidence to create her own stories, embark on her own travels, live her own experiences – in a genuine independence that inspires ongoing freedom.
FireBelly created a colour scheme is inspired by a sunset / sunrise. A warm but soft palette using pinks, purples, oranges and warm neutral tones. The logo, housed in a circle represents the rising sun ~ a start of a new adventure.
EVERY BADASS FEMALE TRAVELLER STARTED SOMEWHERE...
Logo & Colour Guidelines
Brand Narrative and Values