The Lars Hackl identity is a truly integrated brand, living fluently between print, film, online and in social media spaces.
Much energy was spent designing and developing a beautiful “parallax-scrolling” website. This presents Lars Hackl not only as a modern writer, but also as an innovative self-publisher and marketer.
Cental to the marketing comms are two branded videos. One introduces the brand and author, the second showcases the feature book “The Tragic Talents of Jan-Niklas H.”